Bebird: Pioneering Precision in Ear Care Innovation

Background of the brand

The genesis story of the Bebird brand is akin to the enchanting dance between hummingbirds and flowers in nature. Picture a vibrant scene where hummingbirds gracefully navigate between blossoms, collecting pollen without disturbing the bloom. This inspired the birth of Bebird. Drawing a metaphor from flowers to ears, pollen to earwax, Bebird signifies the hummingbird, aiming to create a novel approach to ear canal health for millions. Bebird, which stands for "be nice to yourself," embodies a desire for freedom and self-improvement.

Philosophy in Practice: Bebird's Mission and Vision

In Bebird's realm, the brand's mission is to bring ear specialists into every household, providing users with professional and considerate ear care. The vision is to become a leader in high-end visual ear cleaning, steering the trend in ear care. Guided by core values of technological leadership, safety, and innovative fun, Bebird strives to be the guardian of users' ear health by continuously innovating and addressing user needs.

The Evolution of Bebird

The Bebird brand officially launched in March 2018, marking a deep foray into the field of ear canal care. Within just a year, Bebird successfully broke through the technological barriers of consumer-grade endoscope medical applications, introducing its first product and opening new possibilities in ear care. Subsequently, Bebird swiftly entered the U.S. retail market in July 2019 and achieved a groundbreaking funding milestone of over 15 million in March 2020 through Xiaomi's crowdfunding. In September 2020, Bebird established the Lingmou Manufacturing Factory, pioneering the technology of miniature robotic arm visual ear-picking. The brand continued its innovation, hitting a monthly sales record of over 500,000 units in April 2021 and expanding into Japan with SoftBank in December. In February 2022, Bebird accumulated over 200 global patents, cementing its position as a global leader.

Unveiling Bebird's Technological Prowess

Bebird has emerged as a leader in ear canal care through outstanding strength and technological innovation. With a dedicated team of over 100 researchers, 200+ globally certified technical patents, and a commitment to pushing technological limits, Bebird developed four visual ear-picking technologies, such as wireless smart cloud endoscopes, high-precision mechanical arm visual forceps, intelligent gyroscope technology, and long-distance wireless transmission technology. These innovations revolutionized endoscope technology from medical to consumer-grade, providing consumers with a revolutionary visual ear care experience. Bebird operates in a 12,000+ square meter independent industrial park, covering a diverse range of ear-picking populations. Collaborating with Shenzhen Fenda Technology Co., Ltd., and Guangdong Jingyan Technology Development Co., Ltd., Bebird has built a strong and stable supply chain. The brand has undergone 47 product performance tests, implemented seven product quality controls, and established a five-dimensional consumer satisfaction service standard. Bebird proudly holds international certifications such as FDA, SGS, and has been honored with awards like IF Design Award and Red Dot Design Award, even earning a special feature in The New York Times.

Bebird is more than just an ear care brand,it represents a new definition of health and self-care. Through a creative brand story, profound brand philosophy, remarkable brand journey, and exceptional brand strength, Bebird demonstrates a deep insight into ear care and an unwavering pursuit. The brand becomes the guardian of users' ear health, creating a more artistic, intelligent, and scientific ear care experience. In Bebird's world, ears are not merely organs of hearing; they are essential components that receive care and consideration. With its leading technology and profound strength, Bebird is leading the future of ear care.