Bebird (“we,” “our,” “us”) is committed to safeguarding your personal information and respecting your privacy. This Privacy Policy describes in detail how we collect, use, store, share, and protect your data when you interact with our website bebird.com, mobile services, products, or customer support channels. By using our website and services, you agree to the practices described in this Privacy Policy.

Table of Contents

1. Information We Collect
2. How We Use Your Information
3. How We Share Information
4. Cookies & Tracking Technologies
5. Data Retention
6. Data Security
7. Your Rights
8. Children’s Privacy
9. International Data Transfers

1. Information We Collect

We collect information that helps us provide and improve our products and services. Categories include:
1.1 Personal Identification Information
Examples: full name, email address, shipping/billing address, phone number, account login details.
Collected when: you create an account, place an order, or contact customer service.
1.2 Payment and Transaction Data
Examples: payment method, billing information, transaction history, last 4 digits of credit card (we never store full card numbers).
Collected when: you make purchases through our checkout system.
Note: processed by trusted third-party payment gateways under PCI DSS standards.
1.3 Device and Technical Information
Examples: IP address, browser type/version, operating system, device identifiers, site interaction data (pages viewed, clicks, session duration).
Collected automatically when: you visit our website.
1.4 Cookies and Tracking Data
Examples: session cookies (for login), preference cookies (to remember settings), analytics cookies (Google Analytics, Meta Pixel), advertising cookies (personalized ads).
1.5 Communications Data
Examples: customer service chat transcripts, emails, survey responses, feedback forms, warranty requests.
1.6 Optional Information
Examples: product reviews, participation in promotions, referrals, loyalty programs, social media interactions.

2. How We Use Your Information

We process your data only for legitimate and transparent purposes, including:
2.1 Service Provision
Fulfill and deliver your orders, process payments, manage your account, and provide customer service.
2.2 Personalization
Recommend products, remember preferences, and provide content tailored to your interests.
2.3 Service Improvement
Analyze browsing behavior to improve website usability, troubleshoot technical issues, and enhance product design.
2.4 Marketing & Communications
Send newsletters, promotional offers, surveys, and updates (only if you opt-in).
Respecting your choice: you can unsubscribe anytime.
2.5 Security & Compliance
Detect and prevent fraud, unauthorized access, and misuse of services.
Comply with legal obligations such as tax reporting, consumer protection, or regulatory requirements.

3. How We Share Information

We never sell your personal information. We may share it under these limited circumstances:
3.1 Service Providers
Examples: logistics companies for order delivery, payment processors for transactions, IT and analytics providers for system operations.
Bound by strict confidentiality and data processing agreements.
3.2 Business Partners & Marketing Platforms
Examples: email marketing platforms (Klaviyo), ad platforms (Google Ads, Facebook Ads).
Shared only with your consent, and solely for agreed purposes.
3.3 Legal & Regulatory Authorities
If required by applicable laws, legal processes, or government requests.
3.4 Corporate Transactions
In case of mergers, acquisitions, or sale of company assets, your information may be transferred with safeguards.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:
4.1 Essential Cookies: Enable shopping cart, secure login, and payment processing.
4.2 Functional Cookies: Save preferences (language, region).
4.3 Analytics Cookies: Understand how visitors interact with the site (Google Analytics, internal metrics).
4.4 Marketing Cookies: Deliver personalized ads and measure campaign performance.
4.5 You may manage cookie preferences via your browser settings or our Cookie Consent Tool.

5. Data Retention

We keep your personal data only as long as necessary:
5.1 Account & Order Data: retained for up to 7 years (to comply with tax and warranty obligations).
5.2 Customer Service Communications: retained up to 3 years for dispute resolution.
5.3 Marketing Data: deleted immediately if you unsubscribe.
5.4 Technical Logs: kept for 12 months for security monitoring.
After these periods, data is securely deleted or anonymized.

6. Data Security

We employ strong security measures:
6.1 Encryption: SSL/TLS encryption on all transactions.
6.2 Access Control: only authorized personnel can access customer data.
6.3 Monitoring: continuous system monitoring to detect unauthorized activity.
6.4 Regular Audits: routine security and compliance checks.
No system is fully immune from cyber threats, but we commit to maintaining industry-standard protections.

7. Your Rights

Depending on your jurisdiction, you may exercise the following rights:
7.1 Access: request a copy of your data.
7.2 Correction: update or amend inaccurate information.
7.3 Deletion: request removal of personal data (“Right to be Forgotten”).
7.4 Restriction: limit how your data is used.
7.5 Objection: opt out of direct marketing or processing based on legitimate interests.
7.6 Data Portability: receive data in a structured, machine-readable format.
7.7 How to exercise: Contact us or through your account privacy settings. We will respond within 30 days (or the legally required timeframe).

8. Children’s Privacy

Our website and services are not designed for children under 13 years old (or 16 in the EU/UK). We do not knowingly collect data from children. If you believe a child has shared data with us, please contact us immediately, and we will delete it.

9. International Data Transfers

Your information may be transferred to and processed in countries outside your residence (e.g., United States, European Union, China). In such cases, we ensure:
9.1 Use of Standard Contractual Clauses (SCCs) under GDPR,
9.2 Compliance with applicable cross-border data protection requirements,
9.3 Adequate safeguards to protect your rights.

Changes to This Policy

We may update this Privacy Policy periodically.